Pricing Tickets into the Hands of Fans

John Carnahan, CDO and EVP of data science and engineering at Live Nation, gives a talk at DataScience: Elevate on the ways Live Nation subsidiary Ticketmaster is employing data science to optimize ticket prices in a way that benefits both performers and fans. In one case study, Carnahan demonstrates how the price disparity between primary and secondary ticket sales cost a group of artists approximately $56 million.

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